December 23,2012
Zion Ama Dio
An inside perspective of an African American fashion model exploring European fashion markets
Zion Ama Dio is a new face model currently working between Paris and New York City but before his adventure to the big apple, he lived in Germany, France and the United Kingdom working as model, hair stylist, and makeup artist.
Ama Dio felt in order to grow an individual and progress in his career in fashion he would need to expand his horizons for education purposes and reach into different business markets. Thus, exploring the European fashion market has enabled him to develop in fashion at a faster rate than the American market.
Prior to his trip to Europe, Ama Dio rarely heard of any successful African American male models career in Europe. Of course, most people heard of Tyra Banks establishing her haute couture career in Paris, France at age seventeen, but there haven’t been any African American male models who receive publicity for their careers in Europe. So why take the risk and move to another country to jump start a career. Why not?
What most people don’t know is there is a substantial market for African American models in Europe because that’s the business market. Most European models are working for American brands and advertisements because they are considered exotic and rare. Plus, it sells in America. The same correlation can be applied in Europe, with American models. Europeans loved that Americans are livelier and express more personality than any European culture and are considered rare in Europe markets.
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